Twitch Faces Backlash and Boycotts Over New Ad Rules Threatening Streamers' Income.

Twitch is facing backlash and boycott threats from popular streamers and content creators after announcing changes to their branded content guidelines, which will restrict logos on streams and prohibit direct advertising. The guidelines will become effective on July 1, but Twitch has since apologized for the policy language being too broad and clarified that it will rewrite the guidelines. Streamers are concerned that the changes will limit their ability to earn income and some are considering boycotting Twitch. Alternatives to Twitch, such as YouTube and Rumble, are on the rise.