UFC and WWE merge to form $21.4B entertainment company with McMahon and White at the helm.

1 min read
Source: NPR
UFC and WWE merge to form $21.4B entertainment company with McMahon and White at the helm.
Photo: NPR
TL;DR

UFC and WWE will merge to form a new publicly traded company with Endeavor Group Holdings taking a 51% controlling interest. The new company will have an enterprise value of $21.4 billion and will be led by Endeavor CEO Ari Emanuel. The focus of the new company will be to maximize the value of combined media rights, enhance sponsorship monetization, develop new forms of content, and pursue strategic mergers and acquisitions. The deal is expected to close in the second half of the year, pending regulatory approval.

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