Warner Bros. Discovery CEO Foresees Price Hikes and Improved Experience for HBO Max
TL;DR Summary
Warner Bros. Discovery CEO David Zaslav sees a significant opportunity to raise HBO Max prices amid a competitive streaming landscape, noting recent price hikes by competitors and the success of bundle offerings like HBO Max with Disney+. The company plans to expand its bundle options, crack down on password sharing, and aims for 150 million streaming subscribers by 2026, with a split of its linear and streaming businesses expected in 2026.
Topics:entertainment#bundle-offerings#business#hbo-max#price-increase#streaming-services#warner-bros-discovery
- David Zaslav Says There’s ‘Real Opportunity’ to Raise HBO Max Prices TheWrap
- David Zaslav Says TV Has Become a “Terrible Consumer Experience” The Hollywood Reporter
- Warner Bros. Discovery CEO David Zaslav on Why HBO Max Isn’t ‘Pushing’ Password-Sharing Crackdown Yet Variety
- HBO Max is “way underpriced,” Warner Bros. Discovery CEO says Ars Technica
- HBO Max is going to get a lot more expensive, CEO promises Engadget
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