Warner Bros. Discovery CEO Foresees Price Hikes and Improved Experience for HBO Max
Warner Bros. Discovery CEO David Zaslav sees a significant opportunity to raise HBO Max prices amid a competitive streaming landscape, noting recent price hikes by competitors and the success of bundle offerings like HBO Max with Disney+. The company plans to expand its bundle options, crack down on password sharing, and aims for 150 million streaming subscribers by 2026, with a split of its linear and streaming businesses expected in 2026.