Jay-Z Grows Out Locs to Celebrate Blue Ivy

1 min read
Source: The Cut
Jay-Z Grows Out Locs to Celebrate Blue Ivy
Photo: The Cut
TL;DR

Jay-Z grew out his locs and later had them combed out in a Father’s Day moment narrated by Beyoncé in a seven‑minute video tied to Cécred. Beyoncé explains the gesture was to show Blue Ivy that her curls have the same texture as his, inspired by Blue’s earlier insecurities about her hair; Blue even helps comb through the hair, and the transformation took about a week, turning a personal family moment into a celebrity‑style promo for the brand.

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