2026 Super Bowl Ads: A lively ranking of hits, misses, and memes
TL;DR
An opinionated roundup ranking the best and worst 2026 Super Bowl commercials, highlighting standout spots like Novartis’s Relax Your Tight End, Raisin Bran’s Will Shat, Hellmann’s Sweet Sandwich Time, Instacart’s For Papa, and Jeep’s Billy Bass, while noting CGI quirks, pop-culture jokes, and the ad rebound that followed a rough late-2010s stretch, with updates promised as more spots air.
- Ranking the best 2026 Super Bowl commercials: Tight Ends, ‘Will Shat’ and more The New York Times
- Want to watch Super Bowl 2026 commercials early? These ads are already live. CBS News
- 2026 Super Bowl Ad: Star Talent Fees Down As AI Surges The Hollywood Reporter
- The Super Bowl is upon us, and so is a star-studded commercials lineup The Boston Globe
- Streaming-only Super Bowl ads give small brands a shot at the big game CNBC
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