Kris Jenner Cast as Director in Ferragamo's 2026 Holiday Campaign
Kris Jenner has been cast as the face and on-screen director for Ferragamo's 2026 holiday campaign, titled 'The Joy of Loving.' The initiative marks a new professional role for the reality television figure, who will conduct screen tests for various families. The campaign highlights the brand's history with Hollywood stars and coincides with the launch of the latest season of 'The Kardashians' on Hulu.
Key points
- Kris Jenner is featured in Ferragamo's holiday campaign, 'The Joy of Loving,' where she portrays a film director.
- The campaign includes screen tests with real-life families, siblings, and partners, including the Womack Sisters and model Paloma Elsesser.
- Creative director Maximilian Davis emphasized the brand's focus on family and multi-generational clothing.
- The ads reference founder Salvatore Ferragamo's history as a 'Shoemaker to the Stars' for Hollywood icons like Marilyn Monroe.
- The campaign launch coincides with the premiere of Season 8 of 'The Kardashians' on Hulu on October 8, 2026.
Background
This development follows recent media attention on the Jenner family, including Kim Kardashian's health diagnosis in September 2026 and Kendall Jenner's public appearances during Paris Fashion Week. The new campaign expands Kris Jenner's professional portfolio beyond reality television management.
How outlets are covering it
Page Six Hollywood reported the details of the campaign, noting Jenner's role as a director and the specific families featured. Yahoo News Singapore confirmed the campaign's focus on real families but provided limited additional details due to technical issues in the source text. Both sources agree on the campaign title and its connection to the brand's heritage.
Why it matters
The campaign signals a shift in Kris Jenner's public image, moving from a behind-the-scenes manager to a front-facing brand ambassador. It also demonstrates Ferragamo's strategy of leveraging celebrity influence to connect with contemporary audiences while honoring its historical ties to Hollywood.
What to watch
The campaign is expected to roll out across digital and print media in the coming weeks. Viewers can watch the new season of 'The Kardashians' on Hulu, which premiered on October 8, 2026.
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