All articles tagged with #fashion campaign
Dakota Johnson is the new face of Calvin Klein's Spring 2026 campaign, fronting provocative see-through imagery that CK says celebrates being comfortable, free and sexy on one’s own terms—a marketing move aligned with the current industry pivot sparked by Sydney Sweeney.
Kylie Jenner promoted her new 'King Kylie' cosmetics collection with a provocative Instagram campaign featuring her in body glitter and a crown, celebrating her style era and engaging her fans, despite some political controversy surrounding her recent fashion choices.
Apple Martin, daughter of Gwyneth Paltrow and Chris Martin, debuts as the face of the fashion house Self-Portrait, starring in her first brand campaign with candid selfies, marking her emerging presence in the fashion industry.
Miley Cyrus stars in Maison Margiela’s Fall 2025 campaign, posing nearly nude covered in white body paint, symbolizing the brand's focus on memory and materiality, in a bold departure that merges celebrity culture with high fashion.
Miley Cyrus makes fashion history as the first celebrity face of Maison Margiela in four decades, starring in a provocative campaign shot by Paolo Roversi where she appears nude only with body paint, referencing the brand's iconic techniques and her own controversial past.
Sydney Sweeney attended the premiere of her film Americana in Los Angeles for her first public appearance since the controversy over her American Eagle denim campaign, which faced criticism for its racial and gender implications. The film is a modern Western involving a Native American artifact, and Sweeney's fashion choices and interactions with co-stars were highlighted at the event.
Kim Kardashian has adopted a retro Italian mob wife aesthetic for a new Skims x Roberto Cavalli campaign, featuring a curly blonde wig and bold animal prints, inspired by her love for experimenting with dramatic hair looks and her collaboration initiated through a direct message to the designer.
Kim Kardashian has undergone a dramatic transformation for a new Skims x Roberto Cavalli campaign, sporting a bold curly blonde wig reminiscent of 1960s Italian style, and sharing her creative process behind the collaboration which was initiated via DM with Roberto Cavalli's creative director. The campaign also features her mother Kris Jenner, highlighting a fun, bold fashion moment.
Charli XCX stars in Acne Studios' Spring/Summer 2025 campaign, photographed by Talia Chetrit in Los Angeles. The campaign highlights Acne Studios' signature products, including iridescent denim and the Multipocket and Bowlina bags. Charli, who has a long-standing relationship with the brand, expresses her admiration for Acne Studios' effortless and cool style. Creative director Jonny Johansson praises Charli's ability to blend underground and mainstream influences, aligning with the brand's ethos of pushing boundaries.
Monica Lewinsky collaborates with fashion brand Reformation for a voting campaign, featuring her in a power pose and urging fans to vote in the upcoming elections. The ad links to Vote.org and marks the brand's third collaboration with the non-profit. Lewinsky, known for her anti-bullying activism, expressed the importance of using one's voice through voting. Despite her past experiences with online shaming, she embraces the empowerment of social media. The campaign has garnered positive responses online, with many praising Lewinsky's involvement.
Kendall Jenner stars in the latest Calvin Klein campaign for the Spring 2024 collection, featuring timeless and refined styles directed and photographed by Mert Alas. The campaign showcases effortlessly chic pieces including faux leather pants, ribbed sweaters, bootcut jeans, satin button-down shirts, and iconic Calvin Klein underwear sets, all available in various colorways. The collection also includes a unique blue trench coat and other wardrobe essentials, inspiring a fresh spring wardrobe update.
Balenciaga has enlisted Kim Kardashian, Nicola Peltz, and Patricia Field to front their relaunch of the iconic Le City bag in a new "Closet" campaign, featuring vintage-inspired designs and a star-studded cast. Kardashian, who has a history with the brand, has been announced as Balenciaga's latest brand ambassador, joining a roster that includes Nicole Kidman and Michelle Yeoh. The Le City bag, originally popularized in the early 2000s, has been a staple in the fashion world and is now being reintroduced with modern updates.
Zara is facing backlash for its recent fashion campaign, with consumers drawing parallels between the ads and the ongoing crisis in Gaza. The campaign features images of a deconstructed workspace filled with rubble and statues wrapped in white cloth, reminiscent of the destruction seen in Gaza. Social media users have criticized the campaign as insensitive and intentional, calling for a boycott of the brand. Zara has not yet responded to the controversy, but sources claim that the campaign was not intentionally referencing Gaza. This is not the first time Zara has faced criticism related to the Israeli-Palestinian conflict, as a designer for the brand previously made controversial remarks about Gaza.
British actress Maggie Smith, known for her roles in "Harry Potter" and "Downton Abbey," has been cast as the face of luxury fashion brand Loewe's spring/summer 2024 pre-collection campaign. The 88-year-old actress is featured alongside other celebrities in the campaign, showcasing stylish looks photographed by Juergen Teller. Smith's involvement in the fashion campaign highlights the trend of older women fronting fashion lines and magazine covers.
Kendall Jenner and Bad Bunny have starred in their first fashion campaign together as a couple, modeling Gucci Savoy luggage in an airport for Gucci's latest campaign. The ads capture the intimacy of traveling together and redefine the Jet Set glamour of the 1990s. While the pair has yet to publicly confirm their romance, they have been spotted together at various events and have subtly addressed their relationship in interviews, emphasizing the importance of privacy.