Meghan Markle Unveils As Ever Holiday Line With Rare Clip of Lilibet Making Jam

Key points

• Markle shared the video on Instagram to announce the As Ever holiday collection, which includes festive hampers and a $148 advent calendar shaped like the family’s Montecito home.
• The clip shows Lilibet, 5, mixing jam in a bowl while Markle stirs a pot on the stove; Lilibet is heard saying, 'I think it’s beautiful,' in an American accent.
• Markle noted that she started her first business at age 8, selling handmade scrunchies for $1 each, and credited her 'entrepreneurial spirit' for the brand’s success.
• The As Ever brand, launched in April 2025, currently ships only within the U.S., despite the family’s relocation to the UK in August 2026.
• Markle thanked her team for helping bring the brand’s vision to life and expressed pride in its growth over the past year.

Background

The Sussex family relocated to the UK in August 2026 to spend more time with King Charles III, who is battling cancer. Since the move, Markle has maintained a low profile, with recent sightings including a pub visit in the Cotswolds. The family has also adjusted their children’s schooling due to security concerns. Earlier coverage noted that Markle is set to narrate a film commemorating Princess Diana’s death anniversary, a project co-developed with Prince Harry that may strain relations with Prince William.

How outlets are covering it

Page Six emphasized the emotional aspect of the video, highlighting Lilibet’s voice and the mother-daughter bonding moment. USA Today focused on the brand’s commercial details, noting the $148 advent calendar and the U.S.-only shipping policy despite the family’s UK residence. Vogue provided a concise summary of the video’s content but did not elaborate on the brand’s logistics or the family’s recent UK adjustments. All three outlets agreed on the core facts but differed in emphasis: Page Six on sentiment, USA Today on business, and Vogue on brevity.

Why it matters

The post marks a rare public appearance of Princess Lilibet and signals the continued commercial viability of the As Ever brand despite the family’s relocation. It also reflects the Sussexes’ efforts to maintain a low profile while promoting their business interests, balancing privacy with public engagement.

What to watch

The As Ever holiday collection is expected to be available for purchase in the coming weeks, with potential expansion to international markets if demand warrants. The family may continue to limit public appearances of their children while adjusting to life in the UK.