All articles tagged with #as ever
Meghan Markle’s jam-centered lifestyle brand As Ever, backed by Netflix, faltered as sales lagged and strategic disagreements emerged; Netflix reportedly pulled back, top executives distanced themselves, and insiders describe Meghan as effectively purged from the partnership, with unsold stock around $10 million and uncertainty over Archewell projects threatening the couple’s Hollywood plans.
The Cut reports that Netflix is reportedly sitting on over $10 million worth of unsold Meghan Markle–branded As Ever products (jam, tea, candles, etc.), with staff allegedly receiving inventory to clear space, a development set against Meghan and Harry’s ongoing struggles to find a foothold in entertainment and Netflix’s recent divestment from Markle’s brand.
Meghan Markle commemorates International Women’s Day with a rare Instagram photo of her daughter Lilibet (face obscured, shot by Prince Harry). The post comes as Meghan’s As Ever brand announces an amicable split from Netflix to continue on its own, with Netflix praising the collaboration and anticipating the brand’s next chapter.
Meghan Markle’s lifestyle brand As Ever is ending its partnership with Netflix, with Netflix saying Meghan will continue growing the brand independently. The news drew social-media criticism from fans who accused the announcement of being handled poorly, including insults like “acting like trash,” even as Netflix and her team frame the move as a maturation of the brand going forward.
Meghan Markle’s As Ever lifestyle brand reportedly ended its Netflix partnership after two seasons; sources suggest the split was mutual, while critics accuse Markle of lying. Netflix says the brand will continue independently and notes As Ever products were featured on the show With Love, Meghan.
Netflix has ended its partnership with Meghan Markle’s lifestyle brand As Ever, granting the line independence and plans for global expansion, while Meghan continues to push growth; the move follows past back-office support from Netflix and comes as Meghan–Harry projects with Netflix remain in flux.
Netflix has terminated its partnership with Meghan Markle’s lifestyle brand As Ever, launched in 2025, even as the couple’s multi-year Netflix deal continues to grow content and integrate As Ever into Meghan’s next chapter, with As Ever set to operate independently.
Netflix is pulling its investment in Meghan Markle’s lifestyle brand As Ever, saying it never intended to be a long-term backer even as Meghan’s series With Love, Meghan aired on the service. Following a decline in Season 2 viewership, Netflix downgraded the deal to a first-look arrangement, while As Ever is set to continue independently with Meghan taking the brand into its next chapter alongside Archewell Productions and Sony IPC.
Netflix has pulled its investment in Meghan Markle’s lifestyle brand As Ever, launched about 11 months ago with products like teas, jam, honey and baking mixes to accompany her Netflix series With Love. Netflix says Markle will carry As Ever into its next chapter independently, and the brand will stand on its own. The move comes as With Love has wound down and Markle explores new formats for the brand; Netflix has described itself as a passive partner. As Ever is positioned to continue under Markle’s direction without Netflix funding.
Netflix has scrapped Meghan Markle’s lifestyle series With Love, Meghan, after the duchess said the production was 'a lot of work,' signaling a shift from long-form TV to bite-sized content via her As Ever brand. The show isn’t returning for a second season, though holiday specials have been discussed. Archewell is moving forward with scripted projects (like The Wedding Date adaptation) while Meghan focuses on her lifestyle brand under the Netflix first-look deal.
Meghan Markle's lifestyle brand As Ever launched its first holiday collection, featuring personalized candles inspired by her wedding and birthday, artisanal food and drink gifts, and seasonal mulling kits, emphasizing home and celebration themes.
Meghan Markle is leveraging her Netflix series 'With Love, Meghan' to promote her lifestyle brand 'As Ever,' which offers products like teas, jams, and stationery, emphasizing connection, authenticity, and strategic growth as she transforms influence into a lasting enterprise.
Meghan Markle announced a new product drop for her 'As Ever' brand, including a fruit spread, but fans criticized it as 'nonsense' and doubted the brand's longevity, while she prepares for season two of her Netflix show 'With Love'.
Meghan, Duchess of Sussex, has launched a new 'thoughtful' wine collection under her As Ever brand, starting with a Napa Valley Rosé, with plans for sparkling wine and other varietals, joining a growing trend of celebrity involvement in the craft wine industry.
Meghan Markle explained on a podcast that she chose to start her lifestyle brand with food products like jam and honey, rather than immediately entering the fashion industry, despite her influence and public expectation. She emphasized her desire to create something authentic and organic, with potential future ventures into fashion and beauty.