Gucci's Times Square Takeover Signals a Bold, Body-Conscious Couture Moment

TL;DR Summary
Cathy Horyn reviews Gucci's Times Square show, a daring urban couture moment in which Demna stages a body-conscious collection across roughly 50 digital billboards and 28 screens; the money shot is Times Square itself, captured by a drone, not the guests like Tom Brady or Kim Kardashian, signaling Gucci's calculated move to stage couture amid neon-city spectacle.
- Finding the Gucci Aura in Times Square The Cut
- Gucci Got Tom Brady and Cindy Crawford to Strut Their Stuff in Times Square The New York Times
- Gucci’s Resort 2027 Show Brought a Star-Studded Front Row to Times Square Vogue
- Demna’s Gucci Cruise Was Hardcore, Euphoric, Unmistakably Gucci AnOther Magazine
- Tom Brady Wears Leather, Makes Catwalk Debut During Gucci Fashion Show: Photos People.com
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