Gucci's Times Square Takeover Signals a Bold, Body-Conscious Couture Moment

1 min read
Source: The Cut
Gucci's Times Square Takeover Signals a Bold, Body-Conscious Couture Moment
Photo: The Cut
TL;DR Summary

Cathy Horyn reviews Gucci's Times Square show, a daring urban couture moment in which Demna stages a body-conscious collection across roughly 50 digital billboards and 28 screens; the money shot is Times Square itself, captured by a drone, not the guests like Tom Brady or Kim Kardashian, signaling Gucci's calculated move to stage couture amid neon-city spectacle.

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