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Demna

All articles tagged with #demna

Milan Spring 2027: Maximalism, Leather, and Clashing Colors Define the Season
fashion9 days ago

Milan Spring 2027: Maximalism, Leather, and Clashing Colors Define the Season

Milan Fashion Week for Spring/Summer 2027 concluded with a decisive shift toward maximalism, featuring bold color clashes, extensive leather usage, and experimental layering. Key highlights included Demna’s first full Gucci collection, Miuccia Prada’s skirt-focused debut, and Glenn Martens’ final Diesel show. While menswear trends emphasized utility and denim, womenswear showcased glossy vinyl, exposed lingerie, and pastel pinks, signaling a move away from quiet luxury.

via GQ|
#demna#fashion#gucci
Milan Fashion Week SS27: Demna's Gucci Pivot and Street Style's Shift to Color
fashion11 days ago

Milan Fashion Week SS27: Demna's Gucci Pivot and Street Style's Shift to Color

Milan Fashion Week Spring/Summer 2027 concluded with a clear industry pivot toward maximalism and consumer engagement. Demna’s Gucci collection marked a decisive shift from previous uncertainty, focusing on 'old-money' aesthetics to stabilize sales for Kering. Meanwhile, street style observers noted a departure from neutral basics, with attendees favoring pink shirts, colorful scarves, and structured cummerbunds over traditional white button-downs and monochrome looks.

via whowhatwear.com|
#demna#fashion#gucci
Demna’s Gucci 'Store Show' Balances Aristocratic Snobbery with Eccentric Pop
fashion13 days ago

Demna’s Gucci 'Store Show' Balances Aristocratic Snobbery with Eccentric Pop

Demna presented his third Gucci collection, titled 'The Store Show,' at Milan Fashion Week, staging the runway inside a mockup of a future boutique to signal a shift toward visible luxury. The collection, which featured approximately 80 models, divided into men’s and women’s segments, emphasizing a blend of bourgeois elegance and eccentric pop culture. Key looks included equestrian-inspired tailoring, rugby shirts, and 'nocturnal glamour' evening wear. While critics noted the novelty of the retail-themed set, opinions diverged on whether Demna has fully mastered the brand’s complex identity, with some praising the balance and others questioning the depth of the women’s lineup.

via The Cut|
#demna#fashion#gucci
Gucci's Times Square Takeover Signals a Bold, Body-Conscious Couture Moment
fashion4 months ago

Gucci's Times Square Takeover Signals a Bold, Body-Conscious Couture Moment

Cathy Horyn reviews Gucci's Times Square show, a daring urban couture moment in which Demna stages a body-conscious collection across roughly 50 digital billboards and 28 screens; the money shot is Times Square itself, captured by a drone, not the guests like Tom Brady or Kim Kardashian, signaling Gucci's calculated move to stage couture amid neon-city spectacle.

via The Cut|
#body-conscious#demna#fashion
Alex Consani Stuns Met Gala in Sheer Gucci, Marks Trans Milestone on Host Committee
entertainment5 months ago

Alex Consani Stuns Met Gala in Sheer Gucci, Marks Trans Milestone on Host Committee

At the 2026 Met Gala, model Alex Consani wore a sheer Gucci gown with a skin‑tone corset by Demna, baring nipples and drawing inspiration from Botticelli’s Primavera; she called the look a metamorphosis from white swan to black swan and highlighted the moment as the first trans woman on the Met Gala host committee, which included Beyoncé, Nicole Kidman, Venus Williams and Anna Wintour.

via E! News|
#alex-consani#demna#entertainment
Alex Consani Makes Met Gala History as First Trans Co-Chair in Sheer Gucci Gown
entertainment5 months ago

Alex Consani Makes Met Gala History as First Trans Co-Chair in Sheer Gucci Gown

Alex Consani, the Met Gala’s first transgender co-chair, stunned on the beige carpet in a Demna-designed Gucci look featuring a feathered white cape and a sheer nude bustier beneath a feathered skirt, a Botticelli Primavera-inspired ensemble she described as empowering, and she emphasized surrounding yourself with supportive people and even wearing heels to feel your best.

via The Hollywood Reporter|
#alex-consani#demna#entertainment
Demna Sparks Gucci Comeback With Sexier, Bolder Rebrand
business7 months ago

Demna Sparks Gucci Comeback With Sexier, Bolder Rebrand

Demna Gvasalia delivered a provocative Gucci show in Milan, leaning into energy, sex appeal and underground culture to reboot the brand after a safer era; the collection mixed skimpy silhouettes with disco-ball sequins and sharp tailoring in a bid to reassert Gucci’s cultural relevance and drive sales, a move that helped lift Kering’s stock despite ongoing questions about Demna’s long-term impact and past controversy at Balenciaga.

via The Guardian|
#balenciaga#business#demna