Hailey Bieber Reimagines Gap Denim with Limited Hailey Jean Capsule
TL;DR Summary
Hailey Bieber is launching a limited-edition Gap jeans capsule called Hailey Jean, reimagining Gap’s Extra Baggy and Low Rise Loose styles with Bieber’s personal DNA. Each style runs $89 and comes in three washes, with “1996” on the buttons and back patch and Bieber’s signature on the pocket lining. Shot by Mario Sorrenti and directed by Charlie Di Placido, the campaign leans into a ’90s mood and hits gap.com and select Gap stores on July 16.
- Hailey Bieber Designs Jeans Now The Cut
- Gap teams up with Hailey Bieber for new denim collection San Francisco Chronicle
- Hailey Bieber Launches ’90s-Inspired Denim Collection With Gap Variety
- Hailey Bieber Goes Topless, Wears Nothing but ‘90s-Inspired Ultra Low-Rise Jeans instyle.com
- Hailey Bieber on Creating Her Dream Jeans for Gap Vogue
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