All articles tagged with #denim
Pop star Tate McRae fronts Calvin Klein's Fall denim campaign, directed by Carlijn Jacobs, celebrating the feeling and energy of the perfect denim fit through dance and movement. The imagery features McRae in new jeans with choreography by Sergio Reis, set to Deee-Lite’s Groove Is in the Heart, and McRae emphasizes that Calvin Klein jeans offer confidence and personality in every style.
Calvin Klein launches the second chapter of its Fall 2026 'Feel the Fit' denim campaign, starring Sadie Sink, showcasing multiple fits and the transformative confidence of the right jeans; directed by Aidan Zamiri, with a global rollout beginning Sept. 1 across Calvin Klein stores, calvinklein.com, social channels, and out-of-home placements.
Calvin Klein kicks off the second chapter of its fall 'Feel the Fit' denim campaign with Sadie Sink, the Tony Award-nominated actress known for Stranger Things, as slipping into her Calvin Klein jeans sparks a shift in energy across a series of everyday scenes; directed and photographed by Aidan Zamiri, the campaign spotlights fits like the 90s Straight Jean, Low Rise Baggy Jean and High Rise Loose Jean, and will roll out across Calvin Klein retail, calvinklein.com, social channels and high-impact out-of-home placements, with one more chapter to come.
Sadie Sink fronts Calvin Klein's fall 2026 denim campaign, 'Feel the Fit,' showcasing new jeans like the 90s Straight Jean and Low Rise Baggy while emphasizing how the right pair can boost confidence; directed by Aidan Zamiri.
Sadie Sink leads Calvin Klein’s Feel the Fit denim campaign, saying the right jeans make her feel authentic and confident whether dressed down or dressed up. In the interview, she envisions Jean Grey in a fitted, stretchable denim look, discusses balancing iconic roles with personal style, and notes how her fashion evolves—from casual comfort to more tailored, feminine pieces as she matures.
Calvin Klein's Fall 2026 'Feel the Fit' denim campaign, directed by Carlijn Jacobs, spotlights Tate McRae dancing through a mirrored corridor to show the jeans’ fit. The 25-second film uses Sergio Reis's choreography and Deee-Lite’s 'Groove Is in the Heart' to turn product performance into performance, while stills translate movement into shape. The campaign expands beyond the film with a social element inviting creators to recreate the choreography.
Zoë Kravitz stepped out in light-wash cropped kick-flare jeans paired with a white cropped tee, The Row pumps, oversized sunglasses, and a Saint Laurent bag, signaling a revived 1990s kick-flare silhouette as part of her NYC wardrobe and her ongoing coordinated denim style with Harry Styles.
Sydney Sweeney celebrated ‘low-rise season’ in American Eagle’s new jeans campaign, sharing Instagram images of midriff-baring denim in wide-leg, boot-cut, skintight and baggy cuts styled simply with tees and jackets, embracing the denim-on-denim trend. AE says Sweeney will remain a brand ambassador through 2026, continuing a partnership that followed their controversial 2025 ‘Great Jeans’ campaign, which the brand and the actress defended as being about the jeans themselves.
Gap teams with Hailey Bieber for a limited-edition denim capsule called The Hailey Jean, inspired by 1990s nostalgia (notably 1996) and anchored by a minimalist hero video with retro tech; the two relaxed-fit jeans are priced at $89 and will launch online with select stores in North America and international markets as Gap continues its denim-driven growth and nostalgia-based campaigns following prior brand partnerships and campaigns.
Hailey Bieber is launching a limited-edition Gap jeans capsule called Hailey Jean, reimagining Gap’s Extra Baggy and Low Rise Loose styles with Bieber’s personal DNA. Each style runs $89 and comes in three washes, with “1996” on the buttons and back patch and Bieber’s signature on the pocket lining. Shot by Mario Sorrenti and directed by Charlie Di Placido, the campaign leans into a ’90s mood and hits gap.com and select Gap stores on July 16.
Levi Strauss beat Q2 expectations with adjusted EPS of 28 cents on revenue of $1.56 billion and lifted its full-year targets, now calling for 7%-7.5% sales growth and adjusted EPS of $1.46-$1.52. Management attributes roughly half of growth to higher prices and half to stronger unit volumes, and the company also increased its dividend as demand remains healthy across Levi’s core, signature, and premium lines. Shares fell more than 5% in after-hours trading after the report.
Ralph Lauren’s Spring 2027 Milan show fuses refined, old-school tailoring with a campus-chic, denim‑heavy edge, reintroducing waistcoats and cravats while deploying patchwork denim, Madras pieces, cargo shorts and beaded accents across 78 looks to showcase both polished Americana and rebellious youthfulness.
Kylie Jenner and Timothée Chalamet staged a coordinated denim moment in Chrome Hearts at Game 4 of the NBA Finals, pairing orange cross-patched denim with Timbs and a cropped top as part of a celeb row that included Taylor Swift and the Haim sisters, while Chrome Hearts continues to fuel Chalamet’s courtside looks amid the Knicks’ historic comeback.
Calvin Klein teams with Jung Kook for a 20-piece capsule that blends the BTS star’s biker-inspired aesthetic with Calvin Klein’s iconic codes, centered on underwear and denim silhouettes including a ’90s trucker jacket and distressed details. Jung Kook helped select washes and customize fits; the capsule features logo branding (CKJK), interior embroidery, and exclusive packaging. A biker-themed cinematic campaign shot by Alasdair McLellan accompanies the drop, which goes live on calvinklein.com/CKJK and at select flagship stores with global pop-ups, with prices from $29 to $699.
Victoria Beckham was spotted in London wearing straight-leg white jeans styled with an olive green jumper, brown suede shoes and oversized sunglasses, delivering a simple, polished spring look that proves white denim can anchor casual outfits when paired with earthy neutrals.