All articles tagged with #denim
Zoë Kravitz stepped out in light-wash cropped kick-flare jeans paired with a white cropped tee, The Row pumps, oversized sunglasses, and a Saint Laurent bag, signaling a revived 1990s kick-flare silhouette as part of her NYC wardrobe and her ongoing coordinated denim style with Harry Styles.
Sydney Sweeney celebrated ‘low-rise season’ in American Eagle’s new jeans campaign, sharing Instagram images of midriff-baring denim in wide-leg, boot-cut, skintight and baggy cuts styled simply with tees and jackets, embracing the denim-on-denim trend. AE says Sweeney will remain a brand ambassador through 2026, continuing a partnership that followed their controversial 2025 ‘Great Jeans’ campaign, which the brand and the actress defended as being about the jeans themselves.
Gap teams with Hailey Bieber for a limited-edition denim capsule called The Hailey Jean, inspired by 1990s nostalgia (notably 1996) and anchored by a minimalist hero video with retro tech; the two relaxed-fit jeans are priced at $89 and will launch online with select stores in North America and international markets as Gap continues its denim-driven growth and nostalgia-based campaigns following prior brand partnerships and campaigns.
Hailey Bieber is launching a limited-edition Gap jeans capsule called Hailey Jean, reimagining Gap’s Extra Baggy and Low Rise Loose styles with Bieber’s personal DNA. Each style runs $89 and comes in three washes, with “1996” on the buttons and back patch and Bieber’s signature on the pocket lining. Shot by Mario Sorrenti and directed by Charlie Di Placido, the campaign leans into a ’90s mood and hits gap.com and select Gap stores on July 16.
Levi Strauss beat Q2 expectations with adjusted EPS of 28 cents on revenue of $1.56 billion and lifted its full-year targets, now calling for 7%-7.5% sales growth and adjusted EPS of $1.46-$1.52. Management attributes roughly half of growth to higher prices and half to stronger unit volumes, and the company also increased its dividend as demand remains healthy across Levi’s core, signature, and premium lines. Shares fell more than 5% in after-hours trading after the report.
Ralph Lauren’s Spring 2027 Milan show fuses refined, old-school tailoring with a campus-chic, denim‑heavy edge, reintroducing waistcoats and cravats while deploying patchwork denim, Madras pieces, cargo shorts and beaded accents across 78 looks to showcase both polished Americana and rebellious youthfulness.
Kylie Jenner and Timothée Chalamet staged a coordinated denim moment in Chrome Hearts at Game 4 of the NBA Finals, pairing orange cross-patched denim with Timbs and a cropped top as part of a celeb row that included Taylor Swift and the Haim sisters, while Chrome Hearts continues to fuel Chalamet’s courtside looks amid the Knicks’ historic comeback.
Calvin Klein teams with Jung Kook for a 20-piece capsule that blends the BTS star’s biker-inspired aesthetic with Calvin Klein’s iconic codes, centered on underwear and denim silhouettes including a ’90s trucker jacket and distressed details. Jung Kook helped select washes and customize fits; the capsule features logo branding (CKJK), interior embroidery, and exclusive packaging. A biker-themed cinematic campaign shot by Alasdair McLellan accompanies the drop, which goes live on calvinklein.com/CKJK and at select flagship stores with global pop-ups, with prices from $29 to $699.
Victoria Beckham was spotted in London wearing straight-leg white jeans styled with an olive green jumper, brown suede shoes and oversized sunglasses, delivering a simple, polished spring look that proves white denim can anchor casual outfits when paired with earthy neutrals.
Kylie Jenner is refreshing her fashion label Khy with a cohesive brand identity, new design language, and a redesigned website, shifting from a collaboration-first model to a permanent brand. The relaunch leans into an LA-born ethos, emphasizes denim produced in Los Angeles, and presents a 90s-inspired basics-led collection with elevated details and broader sizing, with drops starting April 28 and plans for more stores and events as the brand grows.
Victoria Beckham launches a 38-piece Gap collaboration, the first multi-season partnership blending her modern, tailored aesthetic with Gap’s heritage. The collection centers on denim, fleece sets, khakis, tees, and logo pieces with VB’s red stitching, drawing inspiration from contemporary art and offering pieces priced from $34 to $328, available to shop on April 24, 2026.
Dakota Johnson stars in Calvin Klein’s 2026 Spring campaign video, showcasing the brand’s new denim and underwear in bold, sensual poses—including a black bra with matching panties and blue baggy jeans, with some topless poolside shots; Calvin Klein captioned the post “Icon status” as Johnson headlines the campaign.
Calvin Klein taps BTS star Jung Kook for its Spring 2026 denim campaign, a nod to 1990s style with denim staples like the ’90s Trucker Jacket and Baggy/ Straight Jeans, plus logo tees and oversized bombers; prices range from $49 to $499 and the collection is shopable at calvinklein.com as Jung Kook gears up for BTS’s comeback and a new ARIRANG album.
Calvin Klein debuts a ’90s-inspired spring denim campaign featuring Jung Kook of BTS, directed by Mert Alas, highlighting refreshed denim silhouettes and personal style. The film includes a music-forward vibe with a Rosie Perez cameo and rolls out globally across Calvin Klein retail, calvinklein.com, social channels and out-of-home media.
The Cut Shop tests Madewell’s limited capsule with denim whisperer Benjamin Talley Smith, featuring seven non‑stretch, 100% cotton pieces handcrafted in Los Angeles. The standout is the Coolidge Low‑Rise Wide‑Leg Jean, whose ultrawide silhouette elongates the frame (tested in a 27, dark wash) but is very low‑rise and long; the Putney Mid‑Rise Straight Jean fit poorly in tester’s 27 and felt less worth the $285 price. The capsule ranges from $88 to $398 and includes a denim jacket, sweatshirts, and more. Overall, the collection is worth it for the distinctive silhouette and artisanal quality, especially the Coolidge, but sizing quirks and the high price may deter some shoppers.