Paloma Wool Embraces a Bold New Identity
TL;DR
Paloma Wool, a fashion brand started online in 2014 by Paloma Lanna, has undergone a rebranding with a sleek new look, opening physical stores in Barcelona, London, and New York, moving away from its playful 'avant-basic' aesthetic to revitalize its image and appeal.
Topics:entertainmentfashion#boutique-stores#fashion#fashion-industry#paloma-wool#rebrand#social-media
Paloma Wool’s Rebrand Is Moving Past the ‘Basic’ Era The New York Times
Want the full story? Read the original reporting
Read on The New York Times