All articles tagged with #rebrand
Portnoy calls Pizza Hut's temporary 'Hut' branding for the 2026 NFL season a 'brilliant move' and suggests the chain spend advertising dollars with Barstool Sports during football season, pitching Barstool as a media partner to amplify the campaign as Pizza Hut drops 'Pizza' from its name for 25 weeks.
7UP unveils a major rebrand with a lime-forward flavor called Lime Lemon, marking the lemon-lime soda category’s first lime-led formula and signaling a push to appeal to a younger generation. Keurig Dr Pepper positions the refreshed, retro-inspired identity as a modern disruptor to differentiate the Original Uncola, though the oddly named flavor shift may spark conversation until the new formula hits shelves.
Customers of Cracker Barrel are pressuring the chain to bring back beloved items like the Sunrise Sampler and other nostalgic dishes after the company rolled out a rebrand and modernization effort that many see as erasing the brand’s traditional comfort-food staples. Backlash has included calls for classic menu items such as black-eyed peas and fried chicken livers, plus criticism of the logo overhaul that dropped Uncle Herschel. The controversy coincided with a broader brand transformation spearheaded by CEO Julie Felss Masino, which contributed to a stock slump and a costly overhaul across hundreds of locations. After intense customer feedback and political attention, Cracker Barrel reversed the changes within days and signaled a renewed focus on nostalgia as it pursues a $700 million restaurant refresh.
KFC shortened Kentucky Fried Chicken to KFC in 1991 to modernize its image and streamline advertising, a branding move aimed at appealing to younger audiences and supporting global growth. Myths about trademark fees and genetically modified chickens persist, but industry commentary points to a contemporary, space-saving brand strategy and a broader menu overhaul as the real driver behind the change.
KFC officially shortened its name from Kentucky Fried Chicken in 1991 to project a more contemporary image and save advertising space, part of a broader branding and menu modernization (including early skinless options). The change was driven by marketing strategy rather than urban legends about legal threats or genetically modified chickens, and the brand continues to emphasize the Colonel's legacy as it expands globally.
Saks Global, the parent company of Saks Fifth Avenue, has adopted the new name Exemplar Luxury Group after exiting bankruptcy, signaling a refreshed corporate identity for its luxury retail operations and a continued focus on growth in the upscale market.
KFC teams with agency JKR for a 360-degree rebrand that reimagines the bucket as a world—the Bucketverse—updating the logo, typography, interiors, packaging, app design and social voice, while expanding photography and illustration and introducing a QXR (quick experience restaurant) model, all while keeping the Colonel and iconic red-and-white identity.
Kotaku reports that Microsoft’s Asha Sharma announced Xbox is rebranding to XBOX after a poll favored the all-caps name, a move that drew mixed online reactions across X and Bluesky, with some praising the bold branding and others questioning its significance ahead of visible Microsoft gaming showcases.
Creative Bloq argues Meta’s 2021 pivot to the metaverse and rebrand has backfired, with Horizon Worlds being shut down and Realty Labs layoffs signaling a retreat from the plan, underscoring how hindsight paints the branding as misguided amid a fading of the metaverse vision.
Wasserman Agency announces a branding shift to The Team (THE·TEAM) and a new home at the.team as it moves toward sale, signaling a move away from the Wasserman name while stressing unity across sports, music and entertainment; the sale process is expected to take months with potential buyers watching closely.
Sycamore Brewing in Charlotte is changing its LLC name to 'Club West Brewing' amid a scandal involving co-founder Justin Brigham, which led to the company's temporary closure and significant sales decline. The rebrand may be a strategic move to recover, but experts suggest that selling the assets to an unrelated buyer might be a more viable solution due to the damage to its reputation and the challenging craft beer market environment.
Paloma Wool, a fashion brand started online in 2014 by Paloma Lanna, has undergone a rebranding with a sleek new look, opening physical stores in Barcelona, London, and New York, moving away from its playful 'avant-basic' aesthetic to revitalize its image and appeal.
Affinity has launched a bold new rebrand featuring a unified app suite, a fresh visual identity, and a campaign that emphasizes creativity and punk attitude, aiming to challenge traditional software giants like Adobe.
Apple has unveiled a vibrant new logo for Apple TV, accompanied by a new intro featuring music by Finneas, following the rebranding of Apple TV+ to Apple TV, emphasizing a fresh identity and visual style.
GDC rebranded as 'GDC Festival of Gaming' to broaden its appeal while remaining industry-only, introducing new ticket options and extending content over a week, but faces mixed reactions due to high costs, perceived lack of inclusivity, and concerns about its relevance in a digital age. Industry leaders express hope for positive change but remain cautious about the event's future viability.