All articles tagged with #rebrand
Saks Global, the parent company of Saks Fifth Avenue, has adopted the new name Exemplar Luxury Group after exiting bankruptcy, signaling a refreshed corporate identity for its luxury retail operations and a continued focus on growth in the upscale market.
KFC teams with agency JKR for a 360-degree rebrand that reimagines the bucket as a world—the Bucketverse—updating the logo, typography, interiors, packaging, app design and social voice, while expanding photography and illustration and introducing a QXR (quick experience restaurant) model, all while keeping the Colonel and iconic red-and-white identity.
Kotaku reports that Microsoft’s Asha Sharma announced Xbox is rebranding to XBOX after a poll favored the all-caps name, a move that drew mixed online reactions across X and Bluesky, with some praising the bold branding and others questioning its significance ahead of visible Microsoft gaming showcases.
Creative Bloq argues Meta’s 2021 pivot to the metaverse and rebrand has backfired, with Horizon Worlds being shut down and Realty Labs layoffs signaling a retreat from the plan, underscoring how hindsight paints the branding as misguided amid a fading of the metaverse vision.
Wasserman Agency announces a branding shift to The Team (THE·TEAM) and a new home at the.team as it moves toward sale, signaling a move away from the Wasserman name while stressing unity across sports, music and entertainment; the sale process is expected to take months with potential buyers watching closely.
Sycamore Brewing in Charlotte is changing its LLC name to 'Club West Brewing' amid a scandal involving co-founder Justin Brigham, which led to the company's temporary closure and significant sales decline. The rebrand may be a strategic move to recover, but experts suggest that selling the assets to an unrelated buyer might be a more viable solution due to the damage to its reputation and the challenging craft beer market environment.
Paloma Wool, a fashion brand started online in 2014 by Paloma Lanna, has undergone a rebranding with a sleek new look, opening physical stores in Barcelona, London, and New York, moving away from its playful 'avant-basic' aesthetic to revitalize its image and appeal.
Affinity has launched a bold new rebrand featuring a unified app suite, a fresh visual identity, and a campaign that emphasizes creativity and punk attitude, aiming to challenge traditional software giants like Adobe.
Apple has unveiled a vibrant new logo for Apple TV, accompanied by a new intro featuring music by Finneas, following the rebranding of Apple TV+ to Apple TV, emphasizing a fresh identity and visual style.
GDC rebranded as 'GDC Festival of Gaming' to broaden its appeal while remaining industry-only, introducing new ticket options and extending content over a week, but faces mixed reactions due to high costs, perceived lack of inclusivity, and concerns about its relevance in a digital age. Industry leaders express hope for positive change but remain cautious about the event's future viability.
Apple has rebranded its streaming service from Apple TV+ to Apple TV, dropping the 'Plus' to create a new identity, despite the existing Apple TV device sharing the same name. This move may hint at future changes, such as introducing an ad-supported tier, but currently, Apple continues to prioritize its premium, ad-free service within its ecosystem.
Apple TV+ has rebranded to Apple TV, dropping the plus sign, and announced that the film F1: The Movie starring Brad Pitt will be available for streaming on the new platform from December 12, following its successful theatrical run.
Apple TV+ has rebranded to simply Apple TV, dropping the 'Plus' sign, as part of a new visual identity, with no additional details provided in the announcement.
Apple has rebranded its streaming service Apple TV+ to simply Apple TV, aligning the name with its connected device and app, and introducing a vibrant new identity, marking the first name change since its launch in 2019.
Domino's Pizza is launching its first brand refresh in 13 years, featuring brighter colors, bolder fonts, new packaging, and a catchy jingle 'Dommmino's' voiced by Shaboozey, aimed at modernizing its image and appealing to new generations of pizza lovers.