Hollywood's Influence on Rotten Tomatoes Exposed

1 min read
Source: Vulture
Hollywood's Influence on Rotten Tomatoes Exposed
Photo: Vulture
TL;DR

Rotten Tomatoes, the popular movie review aggregation site, has become a crucial arbiter in the film industry, with studios and filmmakers relying on its scores to determine a movie's success. However, the site's scoring system is flawed and easily manipulated. Studios strategically screen films for critics who are likely to give positive reviews, set review embargoes to maximize initial high scores, and exploit the hasty calculation of scores based on a small number of reviews. Additionally, Rotten Tomatoes' ownership by companies involved in movie production and ticket sales raises concerns about conflicts of interest. The site's recent changes to include more diverse critics have been seen as a response to criticism of its lack of gender and racial diversity.

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