"Exploring the Madness of Ben Affleck's 'Air' Sneaker Tale"

1 min read
Source: Jacobin magazine
"Exploring the Madness of Ben Affleck's 'Air' Sneaker Tale"
Photo: Jacobin magazine
TL;DR Summary

"Air" is a new film directed by Ben Affleck that celebrates the people at Nike who transformed the athletic shoe market back in the 1980s with one legendary product. The film is a clunky crowd-pleaser that mocks Phil Knight’s faux-Buddhist corporate koans and then solemnly evokes them as seeds of wisdom at the same time. It's a movie about a shoe that sold extremely well — a triumph of marketing.

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