'Guardians of the Galaxy Vol. 3' Breaks Box Office Records Despite Criticisms.

Guardians of the Galaxy Vol. 3 exceeded Disney's expectations with a $118.4M box office opening, boosted by a global promotional partner campaign valued at $90M, more than double the spend for the two previous films combined. Partners included McDonald’s, King’s Hawaiian, General Mills, Enterprise, Microsoft, Realtor.com, and Cisco. The film's music campaign was the largest in the franchise and featured music from several decades in trailers, television spots, and digital activations.