Oprah’s 30th Favorite Things List Highlights 79 Holiday Picks, Including Nike Recovery Shoes

Key points

• The 2026 list contains 79 items, a decrease from the 112 items featured in 2025.
• Prices for the curated items range from $26 to more than $2,700.
• Winfrey endorsed the Nike Air Zoom Hyperslide, a recovery shoe featuring heat and vibration technology.
• The list includes a $380 Ninja Crispi DualZone Air Fryer and $165 Birkenstock Arizona Shearling sandals.
• The Oprah Daily holiday print edition, featuring the full list, is scheduled for newsstand release on November 17.

Background

This release marks the 30th anniversary of the annual Favorite Things tradition. Previous coverage noted that the 2026 list emphasizes practical, tried-and-true products, including budget-friendly options under $60. In a related initiative, Winfrey gifted items to over 100 caregivers, including nurses and EMS personnel, during a special podcast episode.

How outlets are covering it

EatingWell highlights the practical utility of the selections, focusing on kitchen gadgets like the Ninja air fryer and fitness gear such as Vuori leggings. People.com emphasizes the 'cozy' aspect of the list, featuring items like silk sleep masks and shearling-lined slippers. WWD focuses on the footwear category, noting Winfrey’s endorsement of Nike as the brand navigates a difficult financial period, alongside luxury options from Margaux and Stella McCartney. While all sources agree on the total count of 79 items, they differ in their primary focus: EatingWell on functionality, People.com on comfort, and WWD on brand partnerships and athletic wear.

Why it matters

The list serves as a major commercial driver for the holiday season, influencing consumer purchasing decisions across multiple retail categories. The inclusion of brands like Nike and Margaux signals a shift toward recovery-focused and versatile luxury goods. The reduction in item count from 112 to 79 suggests a strategic move toward curation over volume, potentially enhancing the perceived value of each recommendation for shoppers.

What to watch

The full list is available online via a dedicated Amazon storefront. The Oprah Daily holiday print edition, which includes the complete guide, is scheduled to hit newsstands on November 17. Retailers can expect increased traffic to featured brands as the holiday shopping season progresses.