Aftershock Festival: Sacramento's Ultimate Rock Experience

The four-day Aftershock music festival in Sacramento is attracting rock lovers from around the world, with attendees from at least 35 countries and every continent except Antarctica. The event is expected to draw a total of 160,000 people and generate $50 million for the local economy. Local businesses, including hotels and restaurants, are benefiting from the influx of visitors. October is the biggest month of tourism for Sacramento, with Aftershock being followed by the Golden Sky Country Music Festival and the Ironman. The city hopes to encourage visitors to return even after the festivals end.