Alex Cooper Leaves UTA for CAA Amid Unwell Expansion and Workplace Scrutiny
Alex Cooper has exited UTA and is in talks with CAA, driven by Unwell's $500M valuation and WTSL investment, despite ongoing workplace controversy.
Key points
- Cooper left UTA on July 27, 2026, to join CAA, citing a need for infrastructure matching Unwell's multi-vertical growth.
- Unwell received a substantial investment from Patrick Whitesell's WTSL, valuing the company at $500 million.
- The move follows a year of negative press regarding Kaplan's workplace conduct and the shutdown of Unwell Beverages.
- Cooper and Kaplan retain majority ownership of Unwell, which is expanding into TV, film, and live events.
Background
Cooper previously left UTA's rival agency, WME, in 2023 to launch Unwell. In March 2025, she ended her business partnership with Alix Earle, who remains with UTA. Recent archive coverage noted the sunset of Unwell Beverages and the $500M valuation from WTSL.
How outlets are covering it
Page Six emphasizes the financial windfall from WTSL as the primary driver for the agency switch. Variety highlights Cooper's frustration with UTA's continued representation of her rivals, Earle and Portnoy. Deadline notes the move is part of a broader strategy to diversify beyond podcasting, while acknowledging the unresolved workplace allegations.
Why it matters
The shift signals a pivot from traditional talent representation to integrated media production, reflecting the changing power dynamics in influencer-driven entertainment.
What to watch
Cooper is expected to finalize her deal with CAA. Unwell plans to expand its creative agency services and pursue acquisition opportunities following its recent valuation.
- Inside Alex Cooper's decision to dump UTA — including massive cash windfall from Hollywood power player Page Six
- Call Her Moving: Alex Cooper In Talks With CAA After UTA Exit Under Cloud Deadline
- Alex Cooper Leaves Long-Time Agent, Seeking New Help to Build Media Empire Bloomberg.com
- Alex Cooper Leaves UTA After Reportedly Pressing Agency To Drop Alix Earle Yahoo
- Alex Cooper Leaves UTA After Tough Period of Media Scrutiny Variety
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