60 Minutes Slumps in Debut Under Weiss-Bilton, Testing CBS News
TL;DR Summary
60 Minutes launched its season with new producer Nick Bilton and editor Bari Weiss, drawing about 8 million viewers—roughly 2 million fewer than last year. Nielsen data indicate the drop happened early, with viewers not tuning in as much to begin with, rather than a post-sample drop. The season features behind-the-scenes changes and controversy around Weiss, plus a weaker NFL lead-in this year. CBS emphasized online clips to boost reach, but the question remains whether the audience can be reattracted as the season progresses.
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