Jonathan Majors' arrest leads to Army rebranding setback.

The US Army's $117 million "Be all you can be" rebranding effort is in question after the service's marketing office pulled its first two advertisements from airwaves. The move followed actor Jonathan Majors' arrest on charges of assault, strangulation, and harassment against a woman. The spots featured Majors as an on-screen narrator, and removing him would necessitate a costly reshoot or producing an entirely new round of creative content. The direct cost of pulling advertisements off the air and web is still unclear, and cancellation policies vary by network or medium.