Jonathan Majors' Arrest Sparks Army Ad Refresh and Marvel Recasting Debate

The US Army is retrofitting old advertisements after pulling two ads featuring actor Jonathan Majors, who was arrested on charges of assault, strangulation, and harassment. The Army has around eight figures’ worth of airtime prepaid for the final games of the NCAA men’s basketball tournament, known as March Madness, and is repurposing content from previous campaigns to avoid losing costly commercial slots. The $117 million rebranding campaign remains on track, with content targeting digital and radio audiences combining with real-world efforts like billboards, public transit placards, and other displays.