Amazon Frames Soft Opening of Masters of the Universe as Strategic Win
TL;DR Summary
Masters of the Universe opened to about $29 million in the U.S. and roughly $25 million overseas (around $54 million globally), a tepid debut by box-office standards. Amazon MGM executives framed the result as validating a broader distribution strategy focused on building awareness and engagement that can pay off beyond the theatrical window, including potential merchandising, licensing, streaming subscribes, and future sequels.
Topics:entertainment#amazon-mgm#box-office#masters-of-the-universe#merchandising-licensing#movies#release-strategy
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