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Amazon Frames Soft Opening of Masters of the Universe as Strategic Win

1 min read
Source: Gizmodo
Amazon Frames Soft Opening of Masters of the Universe as Strategic Win
Photo: Gizmodo
TL;DR

Masters of the Universe opened to about $29 million in the U.S. and roughly $25 million overseas (around $54 million globally), a tepid debut by box-office standards. Amazon MGM executives framed the result as validating a broader distribution strategy focused on building awareness and engagement that can pay off beyond the theatrical window, including potential merchandising, licensing, streaming subscribes, and future sequels.

Topics:entertainmentmovies#amazon-mgm#box-office#masters-of-the-universe#merchandising-licensing#movies#release-strategy
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  1. Amazon Seems Unfazed by the Poor Opening of ‘Masters of the Universe’  Gizmodo
  2. See the Original 1987 “Masters of the Universe” Stars Side-by-Side with the New Cast  Yahoo
  3. ‘Masters of the Universe’ Review: An Empty He-Man Epic  WSJ
  4. Why ‘Masters Of The Universe’ Streaming Release Will Likely Echo ‘Project Hail Mary’  Forbes
  5. ‘Masters of the Universe’ debuts to soft opening as superhero genre struggles continue  Los Angeles Times

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