Amazon Frames Soft Opening of Masters of the Universe as Strategic Win
Masters of the Universe opened to about $29 million in the U.S. and roughly $25 million overseas (around $54 million globally), a tepid debut by box-office standards. Amazon MGM executives framed the result as validating a broader distribution strategy focused on building awareness and engagement that can pay off beyond the theatrical window, including potential merchandising, licensing, streaming subscribes, and future sequels.