Drake Accuses UMG and Spotify of Boosting Kendrick Lamar's 'Not Like Us' with Bots
TL;DR
Drake has filed a petition against Universal Music Group (UMG) and Spotify, accusing them of unfairly promoting Kendrick Lamar's song "Not Like Us" by inflating its streaming and radio numbers. He alleges that UMG paid influencers and used bots to boost the song's popularity, and that Spotify recommended it more frequently due to a favorable licensing agreement. Drake claims similar practices occurred on other platforms like Apple Music, and seeks discovery of those involved in the alleged promotion. UMG denies the accusations, stating they uphold ethical marketing practices.
Topics:entertainmentmusic-industry#drake#kendrick-lamar#music-industry#music-streaming#spotify#universal-music-group
- Drake accuses Universal Music Group and Spotify of unfairly promoting Kendrick Lamar's 'Not Like Us' NPR
- Drake Claims Universal Music and Spotify ‘Artificially Inflated’ Kendrick Lamar’s Numbers for ‘Not Like Us’ Diss Track Variety
- Drake alleges Spotify and UMG “artificially inflated” Kendrick Lamar’s “Not Like Us” The FADER
- Drake Accuses Universal Music Group and Spotify of “Illegally” Boosting Kendrick Lamar’s “Not Like Us” Streams in New Legal Filing Pitchfork
- Drake says UMG and Spotify used bots and payola to make ‘Not Like Us’ seem popular The Verge
Want the full story? Read the original reporting
Read on NPR