The Rise and Controversy of Dylan Mulvaney in Corporate America

Brands like Nike, Ulta Beauty, Kate Spade, Haus Labs, CeraVe, and Crest have all tapped transgender influencer Dylan Mulvaney as a brand representative, turning Mulvaney into a religious figure and weapon in the gender culture war. However, the author argues that this deluge of corporate-sponsored support for Mulvaney is cynical and calculated, and that Mulvaney's performance is annoying and regressive. The author also questions Mulvaney's brand, which is not about being transgender, but rather "girlhood" - something Dylan didn't have.