Taylor Swift's Instagram post sparks surge in voter registrations

1 min read
Source: CBS News
Taylor Swift's Instagram post sparks surge in voter registrations
Photo: CBS News
TL;DR

More than 35,000 people registered to vote after Taylor Swift directed her 272 million Instagram followers to Vote.org on National Voter Registration Day. The nonprofit organization saw an average of 13,000 users every half hour after Swift's post, resulting in a 22.5% increase in registrations compared to the previous year. There was also a significant increase in registrations by 18-year-olds, with a 115% rise from last year. Vote.org CEO Andrea Hailey described the numbers as a "love letter" to Swift, highlighting the impact of youth engagement in shaping future elections.

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