Meghan Markle Promotes As Ever Holiday Line With Rare Clip of Lilibet

Key points

• Meghan Markle posted a video on October 6 showing her and Princess Lilibet making raspberry jam to promote the As Ever holiday collection.
• Lilibet, 5, is seen holding a wooden spoon and stating, 'I think it's beautiful,' while her face remains obscured but her auburn hair is visible.
• The brand, launched in April 2025, currently ships only within the U.S. and includes a $148 advent calendar shaped like the family’s Montecito home.
• Meghan reflected on her childhood business ventures, such as selling handmade scrunchies and Girl Scout cookies, to illustrate her 'entrepreneurial spirit.'
• The family relocated to the UK in late August, and Meghan has maintained a low public profile since the move, though she was recently photographed in the Cotswolds.

Background

This update follows the Sussex family’s return to the UK in late August 2026, where they have been settling into a new routine. Recent months have seen adjustments to the children’s schooling due to security concerns and increased public interest in their domestic life. Meghan has largely avoided public appearances since the move, with this brand promotion serving as one of her few recent public communications.

How outlets are covering it

USA TODAY and Page Six both emphasize the rarity of seeing Lilibet’s voice and the domestic nature of the video, noting that the family typically avoids sharing their children’s faces. HELLO! Magazine focuses more on the visual details, such as Lilibet’s red hair and the potential location of the kitchen in the Cotswolds. While all outlets agree on the promotional intent, Page Six highlights the brand’s expansion, whereas USA TODAY notes the current limitation of shipping only within the U.S. despite the family’s UK residence.

Why it matters

The post offers a glimpse into the Sussex family’s current domestic life in the UK and the commercial trajectory of Meghan’s brand. It also highlights the ongoing tension between the family’s private life and public engagement, as well as the logistical challenges of maintaining a U.S.-based business while residing in Britain.

What to watch

The As Ever holiday collection is expected to gain traction in the coming weeks, with the advent calendar and festive hampers likely to be key focus points. The family may continue to share occasional updates through brand channels while maintaining a low profile in public royal events.