Underwood's Rock-Infused SNF Opener Debuts Amid Backlash Over Sweeney's Betting Ad

Key points

• Carrie Underwood performed the SNF opener for the 14th consecutive year, featuring a rock-heavy version of 'Waiting All Day for Sunday Night' based on Joan Jett's 'I Hate Myself for Loving You.'
• The opening was filmed in a recording studio, an intimate venue, and a stadium, with Underwood calling it one of her favorite versions yet.
• Cris Collinsworth voiced strong criticism of the Dallas Cowboys' play during the season opener against the New York Giants.
• Sydney Sweeney faced online outrage for a near-nude advertisement for the sports betting company Novig, with critics arguing it sexualizes women in sports.
• Online trolls called for Underwood's retirement, but most feedback on her performance was positive.

Background

Carrie Underwood has been the voice of Sunday Night Football since 2013, succeeding Faith Hill. In August 2026, reports indicated she would return for a 14th season with a rock-inspired opener. The Sydney Sweeney controversy follows earlier backlash over her American Eagle campaign and a recent appearance at a Spokane fire relief dinner. The Novig ad controversy sparked debate about representation in women's sports, with critics like Ariarne Titmus arguing it undermines female athletes' professionalism.

How outlets are covering it

OutKick highlighted the positive reception of Underwood's performance and Collinsworth's disgust with the Cowboys, while also defending Sweeney's ad as effective marketing. Rolling Stone focused on the rock influences in Underwood's performance and the creative direction by Tripp Dixon. Whiskey Riff emphasized Underwood's vocal ability and the rock theme, noting her 14-year tenure. Hindustan Times questioned Underwood's compensation, noting she has dismissed claims of earning $18 million annually, calling the role 'pro-bono.' The Cut and other outlets criticized the Sweeney ad for sexualizing women in sports, while Sweeney and Novig defended it as a focus on sports and simplicity.

Why it matters

The SNF opener sets the tone for the NFL season, and Underwood's long tenure highlights the cultural significance of the broadcast. The Sweeney ad controversy reflects ongoing debates about gender representation and marketing in sports, impacting public perception of women's sports and athlete professionalism.

What to watch

The NFL season continues with Monday Night Football featuring the Chiefs vs. Broncos, with key players like Patrick Mahomes and Jaylen Waddle returning from injuries. Further reactions to the Sweeney ad and Underwood's performance may emerge as the season progresses.