BMW hits infotainment with surprise Spider-Man ad, prompting driver backlash
TL;DR
BMW started displaying a promotional Spider-Man ad on its in-car infotainment screen during startup in more than 70 markets, with a skip option but a QR prompt that drivers must see before using maps or audio. The intrusive campaign drew widespread complaints as a breach of trust, and runs through August 10, reflecting BMW’s ongoing forays into monetizing features; Jeep faced similar criticisms last year for in-car ads.
- BMW Suddenly Blasts Its Cars’ Internal Screens With Aggressive Advertisements Futurism
- A 'Spider-Man' Ad Beamed Directly to Your Car The Atlantic
- BMW Owners Angry ‘Spider-Man: Brand New Day’ Ads Are Suddenly in Their Cars: “F*** This” The Hollywood Reporter
- BMW’s Spider-Man Promo Has Drivers Seeing Red Autoweek
- You can't escape ads for the new Spider-Man movie — even in your BMW Business Insider
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