BMW Dash Ads Spark Backlash Over Spider-Man Tie-In
BMW owners are upset after the automaker began displaying third-party ads for Spider-Man: Brand New Day on dashboard screens in newer models, part of a Sony-Marvel partnership. The banner ads appear when the car starts and require clicking to watch the full video, with the promotion running through Aug. 10. Critics on social media call it dystopian and risky for normalization of in-car advertising, while BMW labels it a “special surprise” and has not yet commented on the backlash; BMW has previously said it wouldn’t sell dashboard ads.
