BMW Infotainment Becomes Spider-Man Promo Surface
TL;DR
BMW is rolling out a limited-time Spider-Man promotional video inside its post-2020 infotainment systems. When drivers start their car, a prompt triggers an ad for Spider-Man: Brand New Day that can be skipped but remains accessible via the display, as part of a Marvel-BMW partnership.
- A 'Spider-Man' Ad Beamed Directly to Your Car The Atlantic
- BMW Owners Angry ‘Spider-Man: Brand New Day’ Ads Are Suddenly in Their Cars: “F*** This” The Hollywood Reporter
- BMW’s Spider-Man Promo Has Drivers Seeing Red Autoweek
- You can't escape ads for the new Spider-Man movie — even in your BMW Business Insider
- Dear Automakers: Get Your Ads Out of Our Cars The Drive
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