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BMW Infotainment Becomes Spider-Man Promo Surface

1 min read
Source: The Atlantic
BMW Infotainment Becomes Spider-Man Promo Surface
Photo: The Atlantic
TL;DR Summary

BMW is rolling out a limited-time Spider-Man promotional video inside its post-2020 infotainment systems. When drivers start their car, a prompt triggers an ad for Spider-Man: Brand New Day that can be skipped but remains accessible via the display, as part of a Marvel-BMW partnership.

Topics:entertainment#bmw#in-car-advertising#infotainment#marvel#spider-man#technology
Share this article
  1. A 'Spider-Man' Ad Beamed Directly to Your Car  The Atlantic
  2. BMW Owners Angry ‘Spider-Man: Brand New Day’ Ads Are Suddenly in Their Cars: “F*** This”  The Hollywood Reporter
  3. BMW’s Spider-Man Promo Has Drivers Seeing Red  Autoweek
  4. You can't escape ads for the new Spider-Man movie — even in your BMW  Business Insider
  5. Dear Automakers: Get Your Ads Out of Our Cars  The Drive

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