Disney tests a 'super app' to fuse streaming with parks and cruises

1 min read
Source: Mashable
Disney tests a 'super app' to fuse streaming with parks and cruises
Photo: Mashable
TL;DR Summary

Disney CEO Josh D'Amaro is reportedly exploring a 'super app' that would merge Disney+ with real‑world experiences like the Cruise Line Navigator and other Disney services, aiming to put parks, resorts, and cruises at fans' fingertips. The concept is early and it's unclear whether it would be advertising-driven or offer deeper app integrations; it could also be inconvenient for viewers who mainly want streaming. Timing and feasibility remain uncertain as Disney experiments with integrating fan relationships across its businesses.

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