
Disney raises premium park prices while keeping entry tickets flat
On October 6, 2026, Disney raised prices for premium theme park passes and add-ons at Walt Disney World and Disneyland, while keeping entry-level ticket costs unchanged. The top-tier Disney World annual pass increased by $120 to $1,749, and peak-day admission rose to $229. Conversely, the cheapest single-day ticket at Disneyland remained at $104, and no annual pass prices changed at the California resort. Disney executives stated this strategy aims to balance revenue growth with affordability for families facing economic pressure. The company also introduced an AI tool to help visitors find cheaper travel dates and removed no-show penalties for annual passholders at Disneyland.













