Inkle tests impulse-buy pricing with TR-49 at $7
TL;DR
Inkle’s Jon Ingold says TR-49 was priced at $7 to spur impulse purchases in a saturated, algorithm-driven market. The Jan. 21 launch became Inkle’s best in 14 years, selling about twice Expelled in the same window, though revenue is modest and ROI remains unclear. The pricing is part of a strategy to prompt immediate buys rather than wishlist/wait-for-sale behavior, aided by the studio’s low overhead and growing back catalog.
- Inkle says TR-49's $7 price point was experiment to encourage "an impulse, 'jump in' mindset" GamesIndustry.biz
- TR-49 review – inventive narrative deduction game steeped in the strangest of wartime secrets The Guardian
- TR-49 is a strong—if irritating—addition to mystery gaming’s best new genre AV Club
- Detective games get extra cryptic with TR-49’s code-breaking mystery The Verge
- TR-49 review - Inkle does it again with an eerie hunt for answers within a mysterious archival machine Eurogamer
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