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Pricing Strategy

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Apple Eyes Higher iPhone Prices Ahead of iPhone 18 Debut
technology20 hours ago

Apple Eyes Higher iPhone Prices Ahead of iPhone 18 Debut

Bloomberg's Mark Gurman says Apple is preparing to raise iPhone prices, potentially aligning with the iPhone 18 launch at the September event. After price bumps on other products (iPad Air +$150, MacBook Air +$200, Mac Studio +$500), the iPhone change could be around $100 or more to stay competitive with Samsung and Google, reinforced by a new Apple Upgrade lease-and-swap program. The exact amount and lineup will be clarified at the September reveal.

via Mashable|
#apple#iphone-18#iphone-price-hike
Memory spike lifts iPhone 18 Pro BOM by 38%, TrendForce estimates
technology15 days ago

Memory spike lifts iPhone 18 Pro BOM by 38%, TrendForce estimates

TrendForce estimates the iPhone 18 Pro’s BOM will be about 38% higher than the iPhone 17 Pro, driven largely by memory costs that are rising and could account for roughly a third of BOM in 2026–27; with memory prices staying elevated, Apple may raise prices or reduce margins to maintain volumes, potentially pricing older models higher as the new lineup debuts alongside the foldable iPhone Ultra next month.

via MacRumors|
#bill-of-materials#iphone-18-pro#memory-prices
Chipotle says value perception is improving as it rolls out cheaper, high-protein options
business24 days ago

Chipotle says value perception is improving as it rolls out cheaper, high-protein options

Chipotle reports Q2 revenue of $3.3B (up 9.3% YoY) and says brand tracking shows improved value perception across all income groups. CEO Scott Boatwright emphasizes value comes from more than discounts—convenience, execution, and menu innovation matter—and notes cheaper, high-protein items have been introduced (e.g., $3.50 Single Chicken Taco and $3.82 High-Protein Adobo Chicken Cup) as the chain works to address customer affordability.

via New York Post|
#affordability#business#chipotle
Delta’s Basic premium fares aim for revenue as corporate policies curb access
business1 month ago

Delta’s Basic premium fares aim for revenue as corporate policies curb access

Delta rolled out Basic, Classic, and Extra fare tiers across First Class, Premium Select, and Delta One, but the cheapest 'Basic' options are expected to be blocked by corporate travel policies due to their restrictions, meaning many business travelers will need to buy more expensive, flexible tickets; availability will vary by flight and market to optimize revenue.

via Live and Let's Fly|
#airline-industry#business#corporate-travel
Tesla’s Q2 Delivery Beat Fueled by Gas, FSD, Pricing and Europe
business1 month ago

Tesla’s Q2 Delivery Beat Fueled by Gas, FSD, Pricing and Europe

Tesla posted a Q2 2026 delivery of 480,126 vehicles (up 25% YoY) with production of 451,758, led by Model 3/Y, beating Wall Street estimates and ending a two-year slide in deliveries. The beat is attributed to four drivers: rising gas prices boosting EV incentive, increased adoption of Full Self-Driving in Europe, strategic pricing with lower-cost Model 3/Y configurations, and a European recovery supported by incentives and exports from Shanghai and Berlin. The result suggests demand outpacing supply and demonstrates Tesla’s resilience even as the US EV tax credit winds down.

via Teslarati|
#business#full-self-driving#gas-prices
Sony Hints at PS Plus Price Hikes, Emphasizes Value and Profitability
gaming1 month ago

Sony Hints at PS Plus Price Hikes, Emphasizes Value and Profitability

Sony executives say PlayStation Plus price increases are under consideration, stressing they’ll balance service value against consumer costs and use multiple levers—pricing, tier mix, and content acquisition efficiency—to boost profitability, with higher tiers now comprising about 40% of subscribers and PS Plus posting record profitability in FY2025.

via Insider Gaming|
#gaming#playstation-plus#price-hikes
Discless GTA 6: Why Rockstar is skipping discs in favor of codes
business2 months ago

Discless GTA 6: Why Rockstar is skipping discs in favor of codes

GTA 6’s physical edition comes with a download code instead of a disc, reflecting a broader shift toward disc-less packaging. Analysts say this boosts digital pre-orders, eliminates the used/rental market that undercuts publishers, gives Rockstar price-control over the market, and reduces leak risks, while freeing development time from disc production—but it could disappoint collectors who prefer physical media.

via Eurogamer|
#business#digital-distribution#gta-6
7 Brew bets on budget-friendly drive-thru coffee to crowd coffee deserts
business3 months ago

7 Brew bets on budget-friendly drive-thru coffee to crowd coffee deserts

Arkansas-based 7 Brew is rapidly expanding its drive-thru coffee chain, now with more than 700 locations across 38 states and about 340 more planned, aiming to surpass 1,000 sites within a year. The chain targets towns with little coffee competition, pricing drinks around $5 to undercut Starbucks and Dunkin, and offering thousands of drink combinations with a straightforward loyalty program. Sales jumped from about $502 million in 2024 to nearly $1.2 billion last year, backed by Blackstone and Franchise Equity Partners. As it scales, 7 Brew faces the challenge of maintaining the “third space” cafe experience and consistent quality while competing with larger chains and staying true to its fast, low-cost model.

via CNN|
#7-brew#business#consumer-affordability
Tesla nudges Model Y prices higher as margins tighten
business3 months ago

Tesla nudges Model Y prices higher as margins tighten

Tesla raised prices on higher-end Model Y trims in the U.S. for the first time in two years: Premium RWD and Premium AWD each +$1,000, and the Performance variant +$500, while entry-level trims stay at $39,990 and $41,990. The move aligns with a shift toward higher margins as demand stabilizes and comes alongside new paint colors and signals for a future Model Y L three-row version.

via Not a Tesla App|
#business#electric-vehicles#model-y
Planet Fitness stock slides after guidance cut and paused pricing plan
business3 months ago

Planet Fitness stock slides after guidance cut and paused pricing plan

Planet Fitness stock plunged more than 30% after it cut its full-year guidance, trimming revenue growth to 7% (from 9%), lowering same-store sales to 1% (vs 4–5%), and pausing a planned Black Card price increase, even as the quarter posted 21.9% revenue growth and 3.5% same-club sales; management cited weaker net member growth and other headwinds and said it would sharpen marketing while pursuing a long-term plan focused on affordability and member acquisition.

via CNBC|
#business#guidance-cut#member-growth