McConaughey deploys trademark shield to guard his AI likeness
TL;DR
Matthew McConaughey has filed eight USPTO trademarks to protect his likeness in video and audio from AI misuse, seeking consent and attribution for any AI-generated representation. The proactive move—aided by his ElevenLabs ties—aims to deter unauthorized uses amid unclear AI-likeness rules and aligns with ongoing industry debates following SAG-AFTRA negotiations.
- Matthew McConaughey fights unauthorized AI likenesses by trademarking himself Engadget
- Exclusive | Matthew McConaughey Trademarks Himself to Fight AI Misuse The Wall Street Journal
- Matthew McConaughey trademarks ‘All right, all right, all right’ catchphrase in bid to beat AI fakes The Guardian
- Matthew McConaughey Trademarks His Iconic Phrase ‘Alright, Alright, Alright’ in Attempt to Stop AI Misuse People.com
- Matthew McConaughey Trademarks ‘Alright, Alright, Alright!’ and Other IP as Legal Protections Against ‘AI Misuse’ Variety
Want the full story? Read the original reporting
Read on Engadget