All articles tagged with #trademark
A Suzhou court ordered Molly Tea to pay Louis Vuitton 10.3 million yuan ($1.5 million) for infringing LV’s signature monogram, prompting a national debate in China over who owns traditional motifs and whether foreign brands monopolize cultural heritage; Molly Tea plans to appeal amid online and state-media discussion of the ruling.
Taylor Swift’s wedding branding demonstrates how a simple, well-executed logo can tell a big story: a bold pink-and-black billboard reading 'JUST&T MARRIED!' uses an ampersand that hides Travis’s initial, there’s an interlocking 'T&T' monogram for keepsakes, and the branding extends to trademark-level protection. The piece highlights Swift’s meticulous approach to branding assets—from font choices to logos—showing that great design scales from stadium tours to a wedding.
A Jiangsu court ordered Molly Tea to pay about 10.3 million yuan (roughly $1.5 million) in damages and publish a corrective statement after finding its four-petal mark infringed Louis Vuitton’s iconic monogram. The ruling sparked online debate in China, with some critics arguing LV’s claim overreaches or noting precursors to the design, while others defend the luxury house’s rights. Molly Tea had sought trademarks for its own name, but the court ruled against it for the logo design, highlighting tensions around branding and trademark protection in China.
The USPTO issued an initial refusal to Caleb Williams’s bid to trademark 'Iceman', finding it too similar to LaCrosse’s 'Iceman' boots and likely to cause consumer confusion; Williams can appeal, and he has said the filing was a defensive move to deter others from selling 'Iceman' merch, a controversy amplified by the nickname of former NBA star George Gervin.
EA renewed trademarks for Ultima, while creator Richard Garriott says he intends to reclaim the original game's copyrights in 2027 (35 years after EA acquired them), potentially enabling new Ultima material under a renamed banner; trademarks mean he can't simply release a game called Ultima, and Garriott plans to share more at Dragon Con.
Drag queen Pattie Gonia has asked Patagonia to drop its January trademark lawsuit against Wyn Wiley, warning the case could erase the activist’s name and advocacy. Patagonia says it pursued the suit to protect its trademark and prevent consumer confusion and says it tried to reach a settlement, though no agreement was reached. Pattie Gonia argues there was no intent to violate the brand and highlights fundraising and environmental work associated with the name, noting the trademark filing followed another drag queen losing rights to use it. An Instagram open letter from Pattie Gonia urges the company to drop the suit.
Drag performer Pattie Gonia (Wyn Wiley) has publicly urged Patagonia to drop its trademark lawsuit against her after Patagonia sued for infringement; the suit seeks $1 in damages plus legal fees, while Pattie accuses Patagonia of bullying activists and threatening her livelihood. Patagonia says Pattie filed to trademark the Pattie Gonia name and could confuse customers, and notes a 2022 agreement not to use Patagonia’s logo or fonts on products.
Taylor Swift’s ongoing trademark dispute with Las Vegas showgirl Maren Wade over the album title Life of a Showgirl intensified as Wade pressed for an emergency ban on album merch while Swift’s lawyers argued the work is a protected expressive piece and Wade’s Confessions of a Showgirl mark does not justify a preliminary injunction; legal experts say the First Amendment defense makes such an injunction unlikely, and no ruling has yet been issued.
Patagonia filed a California federal trademark suit against Pattie Gonia (Wyn Wiley), seeking to block her use of the Pattie Gonia name and alleging likely dilution of Patagonia’s marks. Pattie, a climate activist and drag performer with more than 3 million followers who has raised over $3.7 million for environmental causes, says the move is an attempt to erase her activism and livelihood and has urged Patagonia to drop the case. The dispute centers on intellectual property versus advocacy, with no resolution yet.
Drag performer Wyn Wiley, aka Pattie Gonia, urges Patagonia to drop its trademark lawsuit, arguing it would erase her name, advocacy, and community; Patagonia says it must protect its brand and employees, while noting Pattie Gonia has raised millions for environmental causes and maintains a large following.
Patagonia filed a California federal trademark lawsuit against Pattie Gonia (Wyn Wiley), alleging her activities and a recent trademark application infringe its brand and risk consumer confusion, with nominal damages and a ban on merch using Patagonia’s marks; Pattie Gonia responded May 27 with a video and open letter urging Patagonia to drop the case, arguing the litigation harms her team and followers and that she has not used Patagonia branding on merchandise. Patagonia says it has tried to find a path forward to protect its brand while supporting activism, noting its prior trademark actions against Gap and Anheuser-Busch; Pattie Gonia is a drag- and climate-activist with millions of followers.
Patagonia has filed a federal trademark infringement lawsuit in Los Angeles against Wyn Wiley, who performs as Pattie Gonia, to block use of the Pattie Gonia name for clothing and activism, seeking nominal damages plus legal fees. Wiley says the action amounts to erasing a climate activist and has challenged Patagonia publicly, while the company says it attempted to reach a settlement but must protect its brand and employees. The dispute underscores tensions between corporate branding and activist personas in the outdoors industry.
Taylor Swift’s longtime attorney appeared in a Los Angeles federal court to argue that The Life of a Showgirl is protected by the First Amendment as an expressive work, seeking to defeat a preliminary injunction in a trademark dispute with Las Vegas performer Maren Wade over branding and merch; a written decision on the injunction is expected soon, with separate motions to dismiss still pending.
Taylor Swift’s trademark dispute with Las Vegas showgirl Maren Wade heads to court as Swift argues her album title The Life of a Showgirl is a protected expressive work and seeks to block Wade’s merch, while Wade alleges reverse confusion and asks for an emergency injunction; the judge did not issue an immediate ruling at the hearing.
Sony filed a trademark on May 20, 2026 for a new PlayStation game called Break In, signaling a potential reveal at the June 2 State of Play. The buzz online points to Break In possibly being Haven Studios’ Fairgame$, which has reportedly shifted in tone during playtests and may be rebranded. Other speculative threads have tied it to Firesprite or even Uncharted-inspired ideas. Insider Gaming also notes its Showcase on May 28 will feature 55 games, including 12 World Premieres, suggesting a busy period for new PS titles.