McConaughey Trademarks Likeness to Fight AI Misuse
TL;DR
Oscar-winning actor Matthew McConaughey has registered trademarks on his image and voice with the US patent office to curb unauthorized AI use, including clips of his catchphrase; the move is described as a potential first for an actor using trademark law to protect likeness in the AI era, aiming to ensure consent and attribution in AI-generated content and to capture value created by new tech.
Topics:entertainmenttechnology#ai#deepfakes#likeness-rights#matthew-mcconaughey#technology#trademark
- Matthew McConaughey trademarks iconic phrase to stop AI misuse BBC
- Exclusive | Matthew McConaughey Trademarks Himself to Fight AI Misuse The Wall Street Journal
- Matthew McConaughey trademarks ‘All right, all right, all right’ catchphrase in bid to beat AI fakes The Guardian
- Matthew McConaughey Trademarks ‘Alright, Alright, Alright!’ and Other IP as Legal Protections Against ‘AI Misuse’ Variety
- Matthew McConaughey Trademarks His Iconic Phrase ‘Alright, Alright, Alright’ in Attempt to Stop AI Misuse People.com
Want the full story? Read the original reporting
Read on BBC