Spotify to badge AI-generated artists to boost listening transparency

Spotify will start labeling AI-generated artists with a new AI Persona badge from mid-September, flagging whether an artist’s identity may be AI-generated and not a real person. The badge will appear on profiles, in search results, and on playlist tracks, and such artists won’t show up in personalized recommendations unless followed. Spotify emphasizes this is about the artist’s public identity and trust, and it allows self-disclosure or appeal if needed, while also noting existing AI credits tools for artists.