"Spotify Wrapped 2023: Release Date and Viral Marketing Success"

Spotify Wrapped 2023, the annual feature that allows Spotify users to share their personalized listening history, is expected to be released on December 1 or 2. While previous years only collected data from January 1 to October 31, the cutoff date for tracking data this year has not been confirmed. Apple Music users have a similar feature called Apple Music Replay, which is a permanent feature in the app and updates weekly throughout the year. Additionally, users can generate a purchase receipt-style graphic of their listening data using Receiptify.