The Hollywood Fear of Generative AI.

The use of generative AI in Hollywood is becoming a concern for actors and their unions, who fear that their likeness and performances could be replicated without their consent or compensation. The Screen Actors Guild is seeking a contract that would protect members from losing income due to unregulated use of generative AI. The Writers Guild of America is already on strike, in part because of a similar threat. The upcoming negotiations between the actors' union and studios will likely reference deepfake technology as the latest steps toward a future dominated by AI.