Twitch Backtracks on Controversial Guidelines and Ad Changes After Creator Backlash.

Twitch faced backlash from its creator community after introducing new branded content guidelines that would restrict creators' ability to advertise on stream, including no longer allowing creators to insert "burned in" video ads. The proposed guidelines also included other changes, like a size limitation for on-stream brand logos. Twitch later retracted the guidelines after top creators threatened to leave the platform and thousands more spoke out on social media to criticize the changes. The controversy illustrates the long-running push and pull between Twitch and its creators.