TikTok, toxic masculinity and tanning culture fuel UK melanoma rise

UK melanoma diagnoses are at record highs, driven by an aging population and cumulative UV exposure, while tanning trends, sunbeds, and online misinformation from wellness influencers push risky sun habits. Experts warn there’s no safe tan, note that traditional masculine norms can deter sunscreen use, and call for stronger online regulation, UV-safety education in schools, campaigns to debunk myths, and policies to curb sunbed use and improve sunscreen affordability as climate change increases sun exposure.