Astrology's Popularity Soars Among Millennials and Gen-Z.

Astrology is becoming increasingly popular, especially among younger generations, as a means of self-improvement, introspection, and personal growth. The global astrology industry was valued at $12.8 billion in 2021 and is expected to rise to $22.8 billion by 2031. While some experts caution against basing major life decisions on disproven science, others see astrology as a useful tool for those who want to delve deeper into themselves. Astrology is a language of the stars, and whether or not to learn it is up to the individual.