Anheuser-Busch Faces Backlash and Investigations Over Handling of Transgender Influencer Ad

1 min read
Source: Newsweek
Anheuser-Busch Faces Backlash and Investigations Over Handling of Transgender Influencer Ad
Photo: Newsweek
TL;DR Summary

Anheuser-Busch, the maker of Bud Light, is facing backlash from both sides of the political spectrum over its partnership with transgender influencer Dylan Mulvaney. The Human Rights Campaign recently suspended the company's benchmark equality and inclusion rating, citing its handling of the backlash to the partnership. The furor began when Mulvaney posted a video on Instagram cracking open a Bud Light to promote a March Madness contest. The brand also sent Mulvaney a commemorative can with her face on it to mark a year since her transition. The beer brand's sales dropped, with many recently mocking a promotional coupon.

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