Bud Light executives face consequences over controversial campaign.

Two Anheuser-Busch InBev executives have been put on leave after receiving death threats for their marketing collaboration with transgender TikTok star Dylan Mulvaney to promote a March Madness sweepstakes contest for Bud Light. The decision to go on leave "wasn't voluntary" on the executives' parts, according to sources. Bud Light's partnership with Mulvaney formed part of a larger initiative by the beer brand to "evolve" its marketing strategy and become more inclusive. Transgender activists hope that other brands will continue partnering with transgender people despite the backlash Bud Light faced from "a small number of loud, fringe anti-LGBTQ activists."